About

My name is Emma, and I've been putting my life online since 2012.

As it stands right now, most of you reading this might know me from my YouTube channel - a spur of the moment decision to distract myself from my waitressing job, it ended up growing to over 1.4 million subscribers. Perhaps you know me as a comedian, or a musician - I hope that this blog shows a different side to me that I haven't often shown in the past.

Once upon a time, I had a YouTube channel that specialised in all things fashion and beauty. Over time, I lost my passion for making videos dedicated to hauls and hair routines. I deleted the channel back in 2016, but since then, my love for style and beauty has returned - hence this blog. On here, I hope you'll follow my journey as I share more intimate parts of my life, such as products I use every day, my everyday fashion looks, and hopefully much more.

This blog is purely a hobby for me, to hopefully help and inspire those of you out there who, like me, have always felt a little out of their depth with fashion and beauty. I may also share links to my most recent videos, with posts that explain them in extended detail.

Regardless of how you found my blog, I hope you find something here that you can enjoy.

For PR & business enquiries, please contact my manager at:
laura(at)emmablackery.com
(I do not personally read these emails!)

*Some links on this blog may be affiliate links - meaning that by purchasing the items using the links, I may earn a tiny commission! You are more than welcome to search for the items yourself if you do not wish to use my links.